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Realistic Solutions for DX in SMEs
Small and medium-sized enterprises (SMEs) do not need “big-company style DX.” Many SMEs feel that they need to promote DX, but are at a standstill because they do not know where to start. The reasons for this are: easy access to examples from large companies, a strong image of expensive system implementation, lack of expert personnel, and... -
Why are Design, DX, and Marketing so fragmented? Integrated Strategies that Deliver Results
Partial Optimization Destroys Total Optimization “Design is done by the Design Department,” "DX is done by the Information Systems Department," and "Marketing is done by the Marketing Department" - this division of roles is commonplace in many companies. This in itself is not a mistake. In reality, however, each of them is doing the "right thing"... -
Reasons why corporate transformation is not progressing｜The real reasons why DX and organizational reforms fail.
Why Many Companies Say They Want to Change but Cannot: "I want to advance DX," "I want to change my organization," "I want to make my company better. In reality, however, some companies stop in the middle of their transformation, or end up only... -
How to develop a business strategy｜Strategic design that leverages design, DX, and marketing
Why starting from the policy approach is a recipe for failure When we receive these kinds of consultations, we often find that many of them start from the policy approach. But 👉 what are they for?. -
Digital Branding Strategy｜A Mechanism Connecting Management and Marketing
“Brand is a Management Strategy” In the past, brands were often described in terms of visual elements such as “logo” and "design. However, with the spread of digital technology, brands are now seen as a "corporate attitude" that reflects management itself. Customers are now able to see the w... -
Accelerating DX through system development｜Creating an all-in-one system from strategy to design
Systems Thinking“ is Essential for Successful DX With the term ”DX (Digital Transformation)" gaining currency, many companies are introducing tools and digitizing their operations. However, many companies are still facing problems such as "the introduced system is not being utilized" and "the field cannot master the system.... -
Maximize results with customer journey design｜Visualize your strategy with design thinking
Why is customer journey design important now? There are more and more opportunities for customers to interact with companies through SNS, Web advertising, real stores, and other means. However, many companies are not able to grasp "where did they find out about us, why did they buy our products, and how did they feel about them. The customer journey is the process of ... -
Accelerating Business Improvement through Data Utilization｜Key Points for DX Promotion that Moves the Workplace
Why Data Utilization is the Key to Business Improvement While the term DX (Digital Transformation) is spreading, not many companies have actually progressed to the point where they are "changing the workplace. One of the reasons for this is that data is not being utilized. Data is used to "visualize the current situation and... -
Supporting the transformation through companion support｜Support system from strategy to on-site implementation
Why is “Accompanying Support” attracting attention? Corporate "transformation" such as DX, business restructuring, and marketing improvement cannot be sustained by temporary measures alone. The reason why many projects fail to produce results is that even if a strategy is formulated, it cannot be implemented and established in the field. This is why attention is being paid to... -
What is Marketing DX? Creating a mechanism to turn data into strategy
Why Marketing DX is Key to Corporate Growth In recent years, many companies have been focusing on "Marketing DX (Digital Transformation). This is due to the fact that customer behavior has become more diverse and data-driven decision making has become indispensable. The traditional experience...