Strategy & Management- category -

The Role of the Web in an Era of Difficulty in Hiring Many companies are facing the problem of "not being able to hire people. We often hear that they do not receive many applications even though they post jobs on recruitment media, or that even if they do hire someone, he or she leaves the company soon after being hired. Behind this is a change in work styles and values. Job seekers are looking for salaries and conditions...

Why is LP production not responding? Landing pages (LPs) are pages that attract direct access from advertisements and social networking services, and lead to inquiries and applications. Many companies are working on LP production for this reason, however, there are few inquiries even though they spend money on advertisements...

Organizing the Purpose of Web Production and Website Creation When considering Web production and website creation, many companies first think about "design" and "cost. However, what should be sorted out first is why the website is being created, what you want to achieve, and what role it will play...

When you look at the results page of a web production, the first thing you will see is the design. Of course, “beautiful,” “sophisticated," and "current style" are all important. However, what should be looked at in the actual results is not how good the design looks, but rather "what kind of thinking went into the design...

Reasons for the increase in the number of websites that "don't respond even though they were created" It is not uncommon to hear such problems as, "We created a proper website, but we are not getting any inquiries," or "We are getting traffic, but it is not leading to business consultations. The reason for this is not only a matter of design quality or production skill, but also...

Why are there no results even if a website is created? "We renewed our website, but the response has not changed," or "The website looks beautiful, but it does not lead to inquiries. However, the cause is not the design or production technology itself...

Why don't the results last even if you work hard? It works temporarily. It works temporarily. As long as the person in charge is doing his/her best, it turns around. However, it stops when people change, it collapses when things get busy, and it does not continue when the environment changes slightly. Many companies are familiar with this situation.

Why starting from the policy approach is a recipe for failure When we receive these kinds of consultations, we often find that many of them start from the policy approach. But 👉 what are they for?.

“Brand is a Management Strategy” In the past, brands were often described in terms of visual elements such as “logo” and "design. However, with the spread of digital technology, brands are now seen as a "corporate attitude" that reflects management itself. Customers are now able to see the w...

Why is customer journey design important now? There are more and more opportunities for customers to interact with companies through SNS, Web advertising, real stores, and other means. However, many companies are not able to grasp "where did they find out about us, why did they buy our products, and how did they feel about them. The customer journey is the process of ...