Strategy & Management- category -

Why are BtoB websites so difficult? In some cases, BtoB companies find it more difficult to connect their websites to inquiries than BtoC websites. This is due to the following characteristics: - Long consideration period, large number of people involved, and lack of immediate decision making. Therefore, simply posting information...

Why renewal does not change the website? There are cases where the website is not utilized even after renewal, such as ・Inquiries do not increase, access does not increase, and the website is not utilized after all. Many of the reasons for this are that the website has only "changed in appearance"...

Why it doesn't work if you don't know the production process? However, in reality, the way in which you proceed will greatly affect how the website is finished and how it is utilized.

Why do website production costs vary? When considering website production, many people feel that the cost ranges from tens of thousands of yen to several million yen. In fact, the cost varies depending on the client, such as cheap template type freelance production production companies, companies that support from strategic design...

The Role of the Web in an Era of Difficulty in Hiring Many companies are facing the problem of "not being able to hire people. We often hear that they do not receive many applications even though they post jobs on recruitment media, or that even if they do hire someone, he or she leaves the company soon after being hired. Behind this is a change in work styles and values. Job seekers are looking for salaries and conditions...

Why is LP production not responding? Landing pages (LPs) are pages that attract direct access from advertisements and social networking services, and lead to inquiries and applications. Many companies are working on LP production for this reason, however, there are few inquiries even though they spend money on advertisements...

Organizing the Purpose of Web Production and Website Creation When considering Web production and website creation, many companies first think about "design" and "cost. However, what should be sorted out first is why the website is being created, what you want to achieve, and what role it will play...

When you look at the results page of a web production, the first thing you will see is the design. Of course, “beautiful,” “sophisticated," and "current style" are all important. However, what should be looked at in the actual results is not how good the design looks, but rather "what kind of thinking went into the design...

Reasons for the increase in the number of websites that "don't respond even though they were created" It is not uncommon to hear such problems as, "We created a proper website, but we are not getting any inquiries," or "We are getting traffic, but it is not leading to business consultations. The reason for this is not only a matter of design quality or production skill, but also...

Why are there no results even if a website is created? "We renewed our website, but the response has not changed," or "The website looks beautiful, but it does not lead to inquiries. However, the cause is not the design or production technology itself...