What is Website Design that Produces Results? The Essence of Website Design from a Strategy Perspective
Why is creating a website not yielding results?
We've renewed our website, but the response hasn't changed.
They look pretty, but they don't lead to inquiries."
These concerns are heard by many companies.
However, the cause of theNot the design or production techniques themselves.In most cases.
In many cases,
👉 Creating“ a website has become the objective.
This is the main reason why it does not lead to results.
Websites are not "finished products" by nature,
Some of the “functions” that support the business strategyIt is.
Organize the role of the website from a strategic perspective
To come up with a website that delivers results,
First, we need to sort out "What does this site exist for?
- Is it the first point of contact with a new customer?
- Is this a place to provide information to deepen trust?
- Is it a role that leads to inquiries and recruitment?
This remains ambiguous,
We lose the criteria for judging both the design and the composition.
👉 A website is not a “company brochure” but part of a business strategy
This perspective is the starting point for all of this.
Relationship between Design, DX, and Marketing
Website production is not completed by design alone.
- designValue and thinking in a form that communicates
- DXConnecting information and operations to support operations
- marketingDesign customer contact points and nurture relationships
These are essentially,Interlocking under one strategyIt is.
However,
- Design is only for appearance.
- DX is only a system.
- Marke only attracts customers.
and that it will be divided,
Websites become "pretty but non-functional.
Design philosophy common to sites that produce results
A successful website has more than flamboyance.Common IdeasThere are
- It is clear who the site is aimed at
- The order of conveyance is organized.
- The company's thinking and actions are consistent.
- Designed for operation and improvement
Important,
How it is used is more important than how it looks.。
The site is,
Not at the moment of creation,
It only has value if it continues to be used.It is a thing.
Achievements: Site designed from a strategic point of view
In the website development we support,
We do not start with design out of the blue.
- Organize the direction of the business
- Review customer relationships.
- Define the role you want your website to play.
In addition to that,
We design design, structure, system, and operation as a single unit.
Results,
- No more confusion about decisions within the company.
- Transmissions and updates continue.
- Web site functions as a “foundation for sales and recruitment
This is a change that is occurring.
Summary: The Choice of Website Creation from Strategy
What is a website that delivers results?
It does not use special expressions or the latest technology.
- Strategies are organized.
- Roles are clearly defined.
- It is designed to remain operational.
A site that has all three.It is.
We are committed to the desire of companies to "want to change,
Strategy as a starting point,
While organizing design, DX, and marketing,
Accompanying and supporting the creation of a website that will continue to be usedThe company is doing so.
👉 Websites are not to be created, but to be nurtured.
The choice of website production based on strategy,
It is a solid foundation for the future of the company.