Design strategies that lead to sales in corporate and e-commerce site production
Difference between the roles of a corporate website and an EC website
There are many different types of websites,
Among other things, many companies are working on
- Corporate website (company website)
- E-commerce site (online store)
It is.
Both have important roles, but for different purposes.
- Corporate website: Trust building, inquiries, understanding the company
- EC site: Optimization of product sales and purchase leads
If you proceed with production without understanding this difference,
The site's original role is ambiguous.The result will be a
Important Points for Corporate Website Production
In corporate website production,
It is not enough to simply "post information about the company."
The key is to provide visitors with
- What does the company do?
- What strengths do you have?
- Why are they chosen?
is to be conveyed naturally.
To that end,
Information design (composition)
Organize services, achievements, and company information,
Structure the message in a way that is easy to understand.
Conduit design
Inquiries and requests for information,
Design a flow that leads to the next action.
Trust building
Achievements, case studies, representative messages, etc.
Communicate the company's philosophy
The corporate website is,
Important points of contact that make the first impression of a companyIt is.
E-commerce site production designed to easily lead to sales
In e-commerce site (online store) production,
It does not function by "just putting products on the shelves.
The key is to set up a process for the purchase.
Product page design
- Ease of understanding photos, descriptions, and features
- Information design for easy comparison
- Information to ease anxiety (shipping, returns, etc.)
Optimization of the cart path
- Button Placement
- Ease of entry
- Number of steps to purchase
Design for Migration
- related product
- Recommendation display
- Category Design
By such a design,
Reduce the stress of the purchase process.is important.
Structure that works with SEO, SNS, Google Maps, and advertising
Corporate and e-commerce sites do not function on their own.
- SEO (search inflow)
- SNS (awareness and dissemination)
- Google Maps
- Advertising (Attracting Customers)
It is only when combined with these that it can be utilized.
For example,
- Interest on social networking sites
- Learn more on the site
- Leads to inquiries and purchases
This is the flow of the project.
Therefore, in web production,
To design from customer attraction to action in an integrated manner.is important.
System Design and Data Utilization
In recent years, web production,
Not only the appearance but also the "mechanism behind the scenes" is important.
For example,
- Customer Information Management
- Accumulation of purchase data
- access analysis
By utilizing such data,
- I can see points for improvement.
- I can see where the measures are going.
This creates a state of
However, it need not be complicated from the start.
To be prepared to the extent that it can be operated.is important.
Production Case Studies
Past productions have included the following initiatives
- Reorganize the service structure on the corporate website.
- Review purchase leads and product pages on e-commerce sites.
- Design a lead design in conjunction with SEO, SNS, and maps.
The result,
- Clarify the role of the site
- Easier to utilize within the company
- Easier to continue to transmit and improve.
and other changes.
Important,
Reviewing not only the design but also the “designIt is.
Summary】What is Web design that supports corporate value and sales?
Both corporate and e-commerce site production,
It is important to "design" rather than merely produce.
- Clarify roles
- Set up a conduit
- Create a structure that can be utilized on an ongoing basis
With this kind of thinking,
Websites can easily function as part of corporate activities.
We provide comprehensive support from strategy organization to design, production, and operation,
We build the best website for your company's situation.
👉 When considering corporate or e-commerce site production,
Please start by organizing what you want to achieve.