How to achieve results with web production and website development｜Creating a website designed from a strategic viewpoint
Organize the purpose of web production and website development
When considering web production or website development, many companies first consider "design" and "cost.
However, the first thing that should be sorted out is,
- Why create a website?
- What do you want to achieve?
- What role do you want them to play?
The “objective” of the project is to
A website is more than just a company brochure.
One of the "mechanisms" that support business strategyIt is.
The quality of the production will vary greatly depending on whether or not you have this perspective.
Why “just build it” website design does not work well
Many website productions proceed as follows
- Create a design proposal
- Organize information
- Published in.
This trend itself is not a mistake.
However, if you start production without an organized "strategy",
- I don't know who this site is for.
- Strengths are not communicated
- Difficult to connect to inquiries
This tends to be the case.
👉 The problem is not the production technique,
“The ”starting point of design" is ambiguous.The following is located in the
The concept of web production designed from strategy
What we value,
It is to "organize" before production.
- Who is the target audience?
- What value do we deliver?
- What role will the site play?
It is because of this strategic organization,
- Consistency in design is achieved.
- The leads are clear and
- The structure will be easy to operate.
What is Web Production,
Designing for role, not for appearance.It is.
What is a functioning site structure (lead-in design, CTA design)
What is important in website development,
More than "how it looks," it is "how it is used.
A well-functioning site has the following characteristics
(1) Clear design of the lead lines
- Structure to prevent visitors from getting lost
- The order of information is organized
- Easy to get to the information you need
(ii) CTA design is natural
- Appropriate timing for inquiries and requests for information
- Installed in an easy-to-press position
- Not too much of a sales pitch.
CTA stands for "Call To Action.
In other words,Designs that show the next stepIt is.
The role of the site will vary greatly depending on whether or not this design is in place.
Production case studies (corporate/LP/recruitment pages)
In the web production we work on,
Regardless of the type of site, the starting point is "strategy organization".
Corporate Site
- Redefining Corporate Strengths
- Organize service structure
- Designed with trust building in mind
Landing page (LP)
- Clarify targets
- Narrow down the appeal points
- Single flow to action
Recruitment page
- Design from the Job Seeker's Perspective
- Language of company values
- Structures that lower the psychological hurdles to application
The common denominator in all cases is,
Organize “thinking” before designing.It is.
How to Choose a Web Production Company
When requesting website development,
If you make a decision based on price or design alone, you may regret it.
Points to watch,
- Can you talk to me about strategy?
- Can you dig deeper into the issue?
- Do you consider post-production operations?
It is.
Choosing a production company means,
To entrust a part of your business to a temporary outsourcing partner rather than choosing a temporary outsourcing partner.But there is also.
Summary】What is website development that leads to results?
It is easy to assert the results,
What is actually important is to create a "functioning state".
- Strategies are organized and
- The roles are clear and
- The structure is designed to keep it operational.
It is only with this foundation,
The website will support the business.
We provide comprehensive support from strategy organization to design, production, and operation,
Web production that doesn't end after creationWe value the
👉 Before considering website development,
We can first organize together "what is the purpose of making it".