Reasons Why We Don't Receive Inquiries from Websites｜Common Features of Companies that Do Not Respond to Inquiries
Why more and more sites are "built but not responsive"?
I made a proper website, but I'm not getting any inquiries."
We have access, but we can't connect with them to discuss our work."
These problems are not uncommon.
However, in most cases, the cause is not only a matter of design quality or production techniques.
In many cases,
👉 The objective is to “create” a website, and the design concept is not organized.
This is why it is difficult to get a response.
A website is not finished when it is completed,
Part of the “function” to communicate the concept and role of the businessIt is.
Common features of sites that do not easily lead to inquiries
(1) Vague objectives
"To place information about the company."
Renewed because it's old."
The site was created for this reason alone,
“It is not clear what you want visitors to do.
You want to lead to an inquiry?
Do you want to lead to employment?
Is it a role of gaining trust first?
This is where it needs to be organized,
The viewer also cannot decide what to do next.
(2) Target is not clear.
It's natural to think, "I want as many people as possible to see this."
If the target is too broad, the message will be blurred.
- For people with any challenges.
- What value do you want to deliver?
The site you can't see here,
Information is there, but it's not impressive.It tends to be in a state of
(iii) Weak leads to action
Even if it feels like "good company."
If you don't know what to do next, you will not take action.
- Inquiry button is inconspicuous.
- I can't imagine the timing of the consultation.
- I don't understand the service flow.
In this state,
Visitors will defer judgment.
👉 A site that leads to action requires a design that allows visitors to move on without hesitation.It is.
Points to review before design
We tend to think, "If we change the design, it will be better."
In fact, there are things that need to be sorted out before that.
- Are your company's strengths verbalized?
- Are the differences from other companies organized?
- Is the role of the site shared within the company?
Without this foundation,
No matter how well it looks, it remains difficult to convey.
Web site first,
“The first step is to sort out ”what to communicate and how to communicate it.
The first thing a company does that is likely to lead to a response
Companies with websites that are easy to contact and consult with,
We always "organize the strategy" before production.
- Who is the site aimed at?
- Where is the value of your company?
- What role will the site play?
By making this clear,
Consistency in composition, design, and lead-in is achieved,
A site that is easy for visitors to understandwill be.
Examples of improvement (cases reviewed from the design concept)
One company had access to the site but continued to receive few inquiries.
After reviewing the site, though, I found it to be informative,
It was difficult to understand who the site was aimed at and what its strengths were.
So there,
- Rearrange targets
- Verbalize the value of services
- Redesigning the flow to inquiry
The number of consultations gradually stabilized after we did so.
It was not only the design that changed,
It was the “very idea” of the site.
Summary] The problem with the site is not in the “production” but in the “design concept.
Why is it difficult to connect with inquiries?
It is not necessarily a production company or design issue.
In many cases,
Lack of organization of "why" rather than "how."is the cause.
- Clarify objectives
- Define target
- Design a flow that leads to action
Only with this foundation,
The website will support the business.
We are committed to the desire of companies to "want to change,
We provide consistent support from strategy organization to design, DX, and marketing.
👉 The less responsive a site is, the more likely it is that a shortcut is to review the “design approach” before rebuilding.
The first step in making a website work begins with strategy organization, not production.