How to get results with LP creation｜Landing page design strategies
Why are you not getting a response from LP production?
Landing pages (LPs) are,
These are pages that attract direct access from advertisements and social networking sites, leading to inquiries and applications.
This is why many companies are working on LP production, though,
- Few inquiries despite advertising expenditures.
- Access to the site is available, but it does not lead to an application.
- Good design but weak response.
In many cases, this is not the case.
Much of this is due to,
Thinking of LPs as “design productionThe following is located in the
LP is not a page of design,
What to design as part of your marketing strategyIt is.
Basic Structure of a Selling LP
There is some common structure to LP production.
By placing information according to the psychological flow of the visitor,
The page will be easy to understand.
The basic flow is structured as follows
(1) Issue raised
First, clarify the visitor's issue.
Do you have any of these problems?"
Many companies face this challenge."
It is important that visitors feel that it is about them.
(ii) Proposed solution
Next, we show how the issue can be resolved.
Here,
- Services
- Value we can provide
- Differences from Other Companies
is organized in an easy-to-understand manner.
(iii) Evidence (trust information)
Visitors will not act on solutions alone.
Therefore,
- track record
- Case Studies
- Customer Testimonials
- Data and figures
and other trust materials are important.
(4) CTA (call to action)
Finally, a trigger for action is provided.
CTA stands for "Call To Action,
Inquiries, applications, requests for information materials, etc.A call to actionof the
CTA is one of the most important elements of an LP.
Strategic design“ more important than design”
In LP production, design tends to be the focus of attention.
But in fact,
- Who is the page for?
- What issues will be addressed?
- What actions does it encourage?
saidStrategic design is more important.It is.
If you create an LP without this organization,
- Too much information.
- The message is blurred.
- The appeal will be weak.
It is easy to be in a state of
Conduit design to increase conversions
What is important in LP production,
It is a conduit through which visitors can act without hesitation.
For example,
- CTA button location
- Inquiry hurdles
- Form Entry Fields
All of these affect conversions.
It is also important to design for smartphone browsing.
- short sentence
- Scroll-friendly configuration
- Easy-to-read button layout
These innovations lead to ease of use of the page.
LP design linked with advertisements and SNS
An LP does not function on its own.
In many cases,
- Google Ads
- SNS Advertising
- YouTube
- email marketing
The system is operated in combination with other systems such as
Therefore, in LP production,
- Advertising Appeal
- target demographic
- customer route
It is important to link this with marketing measures such as
Examples of LP Production
In the past, LP production has included the following cases
- Organize the appeal points of services and redesign the structure
- Review CTA leads and improve page flow
- Match the target of the ad with the content of the LP
By making these arrangements,
The pages are now better understood and more likely to lead to inquiries and requests for information.
Important,
It is not a matter of changing the design, but rather of “rethinking the design.
Summary] LPs are part of a marketing strategy.
LP production is more than just page production.
- Organizing Targets
- Message Design
- Conduit Design
- Linkage with marketing initiatives
These combine to,
Landing pages work.
We provide comprehensive support from strategy organization to LP design, production, and improvement.
👉 When considering LP production,
First, it is important to organize "who and what is the page communicating?