Behind the scenes of a successful website
Achievements are not “design to look at”.
See the web production results page,
The first thing that catches the eye is the design.
Clean, sophisticated, current.
Of course, that is also important.
But essentially, what we should be looking at is the actual results.
It is not about how good it looks, but “how it was designed.
Websites are not ornaments,
It is part of the structure that supports the business.
Three points to really look at
(i) What challenges were encountered?
Most important when looking at performance,
It's, "What kind of challenge did it start with?"
- Inquiries are not stable.
- The company's strengths are not communicated.
- No internal updates continue to be made.
If the issue is not clear,
We cannot evaluate any production.
(ii) What was organized in the strategy
What to look at next,
It is what kind of organization took place prior to production.
- Who is the target audience?
- What differentiates us from our competitors?
- Where is the role of the site?
It is because of this organization,
It creates consistency in design and composition.
👉 Achievements are not a "collection of design works",
Results of the strategy consolidation processIt is.
(iii)How was it designed as a mechanism?
More importantly,
How is the site functioning after it has been published?
- Is the structure easy to update?
- Is it linked to marketing initiatives?
- Is the design capable of continuous improvement?
Even though they look the same,
The design concept behind the back is very different.
The "other side of results" that you can't see just by looking at them.
For example, one company has
The challenge was "access, but few inquiries."
So there we are,
- Target redefinition
- Language of Strengths
- Conduit redesign
The company has conducted a
Results,
The quality of inquiries changed,
The role of the site has been clarified within the company.
It was not only the design that changed,
“The ”way of thinking" itselfIt was.
Achievements: Design Intent and Subsequent Changes
Our track record shows that we must
- Why this configuration?
- Why did you choose this lead?
- Why did you choose these words?
The design intent is to
The intent,
This has led to post-publication operations and improvements.
The real value of web production,
Not at the point of completion,
“The key is to ”keep being used.
For companies with similar challenges
If now,
- I don't feel the site is working.
- Considering renewal
- I don't know where to start looking.
If you are in a situation where,
First of all, it is more than production.liquidationWe recommend starting with
Site before rebuilding,
Just think about "what role do you want them to play?"
The direction of the project will change dramatically.
Summary】A functioning website has a “common design concept
And that it is well-designed in appearance,
Functioning in a business is not the same.
For a functioning website,
- The issue is clear.
- Strategies are organized and
- Designed as a mechanism
There is a commonality between the two.
We are committed to the desire of companies to "want to change,
We provide consistent support from strategy organization to design and operation.
👉 When looking at the results, please pay attention to the “thinking” behind the design.
That is the essence of a website.