marketing- category -

なぜホームページ制作の費用はバラバラなのか ホームページ制作を検討すると、「数万円〜数百万円まで幅がある」と感じる方が多いと思います。 実際に、 格安テンプレート型 フリーランス制作 制作会社 戦略設計から支援する会社 など、依頼先によって費用...

Difference between the roles of a corporate website and an EC website There are various types of websites, of which corporate websites (corporate websites) and EC websites (online stores) are the ones most companies work on. Both have important roles, but they serve different purposes. The co...

The Role of the Web in an Era of Difficulty in Hiring Many companies are facing the problem of "not being able to hire people. We often hear that they do not receive many applications even though they post jobs on recruitment media, or that even if they do hire someone, he or she leaves the company soon after being hired. Behind this is a change in work styles and values. Job seekers are looking for salaries and conditions...

Why is LP production not responding? Landing pages (LPs) are pages that attract direct access from advertisements and social networking services, and lead to inquiries and applications. Many companies are working on LP production for this reason, however, there are few inquiries even though they spend money on advertisements...

When you look at the results page of a web production, the first thing you will see is the design. Of course, “beautiful,” “sophisticated," and "current style" are all important. However, what should be looked at in the actual results is not how good the design looks, but rather "what kind of thinking went into the design...

Why do many websites peak on the day they are opened to the public? Immediately after a website is renewed, there is a temporary increase in the number of updates and communications due to the response from both inside and outside the company. After a few months, however, updates stop, the access status is no longer monitored, and the question becomes, “What was the purpose of the site after all?” What's the point of the site after all?.

Reasons for the increase in the number of websites that "don't respond even though they were created" It is not uncommon to hear such problems as, "We created a proper website, but we are not getting any inquiries," or "We are getting traffic, but it is not leading to business consultations. The reason for this is not only a matter of design quality or production skill, but also...

Partial Optimization Destroys Total Optimization “Design is done by the Design Department,” "DX is done by the Information Systems Department," and "Marketing is done by the Marketing Department" - this division of roles is commonplace in many companies. This in itself is not a mistake. In reality, however, each of them is doing the "right thing"...

Why is "design management" attracting attention now? The market is changing rapidly, and it is difficult to differentiate products and services alone. Under such circumstances, "design management" is attracting attention. Design management is not only the design of a company's appearance, but also the overall management of the company in the form of the company's ideas and values...

Where Influencer Marketing is Today With the proliferation of social networking sites, influencer marketing has become an important promotional technique for companies. However, the year 2025 is no longer the era of “just getting introduced by famous people. Companies are looking for "generating empathy...