Strategy & Management- category -

“Brand is a Management Strategy” In the past, brands were often described in terms of visual elements such as “logo” and "design. However, with the spread of digital technology, brands are now seen as a "corporate attitude" that reflects management itself. Customers are now able to see the w...

Why is customer journey design important now? There are more and more opportunities for customers to interact with companies through SNS, Web advertising, real stores, and other means. However, many companies are not able to grasp "where did they find out about us, why did they buy our products, and how did they feel about them. The customer journey is the process of ...

Why is “Accompanying Support” attracting attention? Corporate "transformation" such as DX, business restructuring, and marketing improvement cannot be sustained by temporary measures alone. The reason why many projects fail to produce results is that even if a strategy is formulated, it cannot be implemented and established in the field. This is why attention is being paid to...

Why is "design management" attracting attention now? The market is changing rapidly, and it is difficult to differentiate products and services alone. Under such circumstances, "design management" is attracting attention. Design management is not only the design of a company's appearance, but also the overall management of the company in the form of the company's ideas and values...

Why is sustainable management required? Sustainable management is a concept of sustainable growth as a company while taking into consideration the environment and society, and is gaining increasing attention from consumers and investors as the SDGs (Sustainable Development Goals) spread around the world. In 2025, sustainable...