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Improvement of homepage and lead-in
Website Creation for BtoB Companies|Points for Designing Websites that Easily Lead to Inquiries
Why are BtoB websites so difficult? In some cases, BtoB companies find it more difficult to connect their websites to inquiries than BtoC websites. This is due to the following characteristics: - Long consideration period, large number of people involved, and lack of immediate decision making. Therefore, simply posting information... -
digital marketing
Relationship between Website Creation and Attracting Customers|Design that Links SEO, SNS, Advertising, and MEO
Why can't a website alone attract customers? There are many cases in which a website is created but - access does not increase, it does not lead to inquiries, or it is not utilized. This is due to the fact that the website alone is not attracting customers. Currently, the only way to attract customers is... -
digital marketing
Points to Review in Website Renewal|Improvement Approach without Failure
Why renewal does not change the website? There are cases where the website is not utilized even after renewal, such as ・Inquiries do not increase, access does not increase, and the website is not utilized after all. Many of the reasons for this are that the website has only "changed in appearance"... -
marketing strategy
10 checklists to avoid mistakes in website creation|Points to check before commissioning
The way to proceed with website production varies greatly depending on how to proceed and the stage of preparation. In many of these cases, the lack of organization prior to the creation of the website... -
Design (UX/UI and service design)
Impression of a website that changes with smartphone compatibility|Points to review for UI/UX improvement
Problems with Websites Not Suited to the Smartphone Era Today, many users are browsing websites from their smartphones. Websites with small text, buttons that are difficult to press, and information that is hard to find often cause users to leave the site midway through... -
article
What is SEO-friendly website design? Key Points for Designing a Search-Resistant Website
Why are some sites strong in SEO and others weak? Even after creating a website, there are many cases in which the site does not appear in searches, does not increase access, and does not lead to inquiries. On the other hand, even in the same type of business, sites that are continually seen by searchers... -
marketing strategy
What is the process of website creation? How to proceed and checkpoints to avoid failure
Why it doesn't work if you don't know the production process? However, in reality, the way in which you proceed will greatly affect how the website is finished and how it is utilized. -
digital marketing
How much does it cost to create a website? Breakdown and how to budget without making mistakes
Why do website production costs vary? When considering website production, many people feel that the cost ranges from tens of thousands of yen to several million yen. In fact, the cost varies depending on the client, such as cheap template type freelance production production companies, companies that support from strategic design... -
Customer Experience / CRM
Design strategies that lead to sales in corporate and e-commerce site production
Difference between the roles of a corporate website and an EC website There are various types of websites, of which corporate websites (corporate websites) and EC websites (online stores) are the ones most companies work on. Both have important roles, but they serve different purposes. The co... -
article
Why creating a recruiting page makes it easier to apply for a job|Recruitment Branding and Web Strategy
The Role of the Web in an Era of Difficulty in Hiring Many companies are facing the problem of "not being able to hire people. We often hear that they do not receive many applications even though they post jobs on recruitment media, or that even if they do hire someone, he or she leaves the company soon after being hired. Behind this is a change in work styles and values. Job seekers are looking for salaries and conditions...
