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The Role of the Web in an Era of Difficulty in Hiring Many companies are facing the problem of "not being able to hire people. We often hear that they do not receive many applications even though they post jobs on recruitment media, or that even if they do hire someone, he or she leaves the company soon after being hired. Behind this is a change in work styles and values. Job seekers are looking for salaries and conditions...

Why is LP production not responding? Landing pages (LPs) are pages that attract direct access from advertisements and social networking services, and lead to inquiries and applications. Many companies are working on LP production for this reason, however, there are few inquiries even though they spend money on advertisements...

Organizing the Purpose of Web Production and Website Creation When considering Web production and website creation, many companies first think about "design" and "cost. However, what should be sorted out first is why the website is being created, what you want to achieve, and what role it will play...

When you look at the results page of a web production, the first thing you will see is the design. Of course, “beautiful,” “sophisticated," and "current style" are all important. However, what should be looked at in the actual results is not how good the design looks, but rather "what kind of thinking went into the design...

Why do many websites peak on the day they are opened to the public? Immediately after a website is renewed, there is a temporary increase in the number of updates and communications due to the response from both inside and outside the company. After a few months, however, updates stop, the access status is no longer monitored, and the question becomes, “What was the purpose of the site after all?” What's the point of the site after all?.

Reasons for the increase in the number of websites that "don't respond even though they were created" It is not uncommon to hear such problems as, "We created a proper website, but we are not getting any inquiries," or "We are getting traffic, but it is not leading to business consultations. The reason for this is not only a matter of design quality or production skill, but also...

Why are there no results even if a website is created? "We renewed our website, but the response has not changed," or "The website looks beautiful, but it does not lead to inquiries. However, the cause is not the design or production technology itself...

Why don't the results last even if you work hard? It works temporarily. It works temporarily. As long as the person in charge is doing his/her best, it turns around. However, it stops when people change, it collapses when things get busy, and it does not continue when the environment changes slightly. Many companies are familiar with this situation.

Small and medium-sized enterprises (SMEs) do not need “big-company style DX.” Many SMEs feel that they need to promote DX, but are at a standstill because they do not know where to start. The reasons for this are: easy access to examples from large companies, a strong image of expensive system implementation, lack of expert personnel, and...

Partial Optimization Destroys Total Optimization “Design is done by the Design Department,” "DX is done by the Information Systems Department," and "Marketing is done by the Marketing Department" - this division of roles is commonplace in many companies. This in itself is not a mistake. In reality, however, each of them is doing the "right thing"...