Website Creation for BtoB Companies｜Points for Designing Websites that Easily Lead to Inquiries

Why is a BtoB site so difficult?

The BtoB company's website is,
In some cases, we feel that it is more difficult to connect with an inquiry compared to BtoC.

The reason,

Long consideration period
...the number of people involved is large.
...not immediately determined.

This is because of the following characteristics.

Therefore,
Not merely posting information,
👉 Designed to fit the flow of the studyis required.

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BtoB-specific challenges

The following challenges are common for BtoB sites

Takes time to make a decision

Because multiple comparisons and studies are made,
It is not completed in one visit.

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...involving multiple parties.

In some cases, not only the person in charge but also supervisors and management are involved in the decision-making process.

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Reliability of information is important.

Track record, case studies, and other decision-making factors are important.

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These characteristics must be taken into account in the design.

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Designed to easily lead to inquiries

For BtoB sites,
Not just "inquire immediately."

Information Gathering
Comparison
Internal review

This leads to action through the following stages.

Therefore,

Provide information according to stage
Multiple leads (inquiries, requests for information, etc.)
Design for revisit

is important.

👉 Don't complete it once,
Design to support the flow of studiesis required.

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Content design (case studies, documents, etc.)

For BtoB sites, the quality of content is a major factor.

Of particular importance are,

Case Studies (Case Studies / Achievements)

Knowing the actual details and background of the initiative will help build trust.

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Service Description

It is important to organize the information in an easy-to-understand manner, even if it is technical in nature.

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Materials and downloadable content

For the demographic that does not inquire immediately,
It is responsible for making the next point of contact.

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👉 Content is
It will be designed as "materials for better understanding."

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Best practices (an example of a way of thinking)

For example,

Access but few inquiries
The company is considering but has not yet reached a decision.

In cases such as,

Add case study content
Review of the lead lines
Organizing Information

by doing so,
It can make it easier to consider.

Results,
It is easier to lead to inquiries.

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Summary] “Strategic design” is important for BtoB.

The BtoB company's website is,

Structure for immediate inquiry
Not,
👉 Structure to support the studyis important.

. Who will see it?
What stage of the process do you see it?
... What are you going to use to make a decision?

by organizing,
It is easier to lead to inquiries in a reasonable manner.

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About Consultation

Website development and review for BtoB companies,
We can consult with you on organizing the current situation.

Difficult to connect to inquiries
The company is considering but has not yet reached a decision.
I don't know how it should be structured.

Even in the case of,
We will make suggestions from organizing priorities according to the situation.