marketing- category -

Why do many websites peak on the day they are opened to the public? Immediately after a website is renewed, there is a temporary increase in the number of updates and communications due to the response from both inside and outside the company. After a few months, however, updates stop, the access status is no longer monitored, and the question becomes, “What was the purpose of the site after all?” What's the point of the site after all?.

Reasons for the increase in the number of websites that "don't respond even though they were created" It is not uncommon to hear such problems as, "We created a proper website, but we are not getting any inquiries," or "We are getting traffic, but it is not leading to business consultations. The reason for this is not only a matter of design quality or production skill, but also...

Partial Optimization Destroys Total Optimization “Design is done by the Design Department,” "DX is done by the Information Systems Department," and "Marketing is done by the Marketing Department" - this division of roles is commonplace in many companies. This in itself is not a mistake. In reality, however, each of them is doing the "right thing"...

Why is "design management" attracting attention now? The market is changing rapidly, and it is difficult to differentiate products and services alone. Under such circumstances, "design management" is attracting attention. Design management is not only the design of a company's appearance, but also the overall management of the company in the form of the company's ideas and values...

Where Influencer Marketing is Today With the proliferation of social networking sites, influencer marketing has become an important promotional technique for companies. However, the year 2025 is no longer the era of “just getting introduced by famous people. Companies are looking for "generating empathy...

EC Market Trends and Changes in Consumer Behavior in 2025 In 2025, the EC market will expand further and consumer purchasing behavior will diversify. In addition to "just selling products," brand experience and post-purchase satisfaction are also becoming reasons for consumers to choose e-commerce sites. In other words, to increase sales on an e-commerce site, de...

Introduction: Why is CX attracting attention? CX is Customer Experience (CX). It refers not only to the "quality" of a product or service, but also to the entire customer experience from before buying to after using it. Nowadays, CX is being emphasized because 👉 Customers who have a good experience...

Introduction: Why is owned media still a corporate weapon? Even today, when SNS and advertising have become mainstream, owned media (information sites and blogs operated by the company) are still an important weapon for companies. The reason is simple: it is an asset that can continue to attract customers over the long term. Short-term...

Introduction: BtoB Market Changes and Buying Behavior Online In 2025, BtoB buying behavior is becoming increasingly online-centric. Prospective customers are gathering information through websites, documents, and social networking services, and making comparisons before meeting with salespeople. In other words, it is not enough to strengthen sales activities,...

Introduction: Why Generation Z's Buying Power Drives the Market Generation Z, born between the late 1990s and early 2010s, will have full purchasing power as working adults by 2025, and is attracting attention as a core segment of the consumer market. They are digital natives, and their purchasing behavior and values are very different from those of previous generations...