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EC Market Trends and Changes in Consumer Behavior in 2025 In 2025, the EC market will expand further and consumer purchasing behavior will diversify. In addition to "just selling products," brand experience and post-purchase satisfaction are also becoming reasons for consumers to choose e-commerce sites. In other words, to increase sales on an e-commerce site, de...

Introduction: Why is CX attracting attention? CX is Customer Experience (CX). It refers not only to the "quality" of a product or service, but also to the entire customer experience from before buying to after using it. Nowadays, CX is being emphasized because 👉 Customers who have a good experience...

Introduction: Why is owned media still a corporate weapon? Even today, when SNS and advertising have become mainstream, owned media (information sites and blogs operated by the company) are still an important weapon for companies. The reason is simple: it is an asset that can continue to attract customers over the long term. Short-term...

Introduction: BtoB Market Changes and Buying Behavior Online In 2025, BtoB buying behavior is becoming increasingly online-centric. Prospective customers are gathering information through websites, documents, and social networking services, and making comparisons before meeting with salespeople. In other words, it is not enough to strengthen sales activities,...

Introduction: Why Generation Z's Buying Power Drives the Market Generation Z, born between the late 1990s and early 2010s, will have full purchasing power as working adults by 2025, and is attracting attention as a core segment of the consumer market. They are digital natives, and their purchasing behavior and values are very different from those of previous generations...

Why SNS Marketing is Essential for SMEs SNS is now more than just a communication tool; it is an indispensable marketing channel for attracting, recruiting, branding, and nurturing customers. Especially for SMEs, it is a place where they can connect directly with customers while reducing advertising costs...