The latest trend of e-commerce sites in 2025
EC Market Trends and Changes in Consumer Behavior in 2025
In 2025, the e-commerce market will be even larger, and consumer purchasing behavior will be more diverse.
It's not just about "selling products."Brand experience and post-purchase satisfactionThis is the reason why the company is chosen for up to
In other words, to increase sales on an e-commerce site, it is not only about design and functionality,Strategy, Customer Experience, StructuringIt is essential to consider a set of
Trend 1: Growth of D2C brands
Direct to Consumer (D2C) is a model in which manufacturers sell directly to consumers through their own websites.
Because there is no middleman, our strength is that we can deliver the brand's worldview as it is.
👉 Consumers are more than "cheap".Empathetic brand experienceWe are seeking
Trend 2: The Rise of Subscription Ecommerce
Subscription-type (regular purchase) is also spreading in e-commerce.
In addition to regular deliveries of food and daily necessities, "the pleasure of monthly delivery" has become a value in apparel and cosmetics.
👉 The key to increasing sales,“Creating a system that makes people want to continue to use the service.It is.
Trend 3) Fusion of SNS and EC (Social Commerce)
The trend of being able to purchase products directly from social networking sites such as Instagram and TikTok is becoming the norm.
Because word of mouth and video reviews are the catalyst for purchases,Linkage between SNS operation and EC siteis important.
👉 EC marketing is not just "search to buy",SNS origin → PurchaseThe area is spreading to
Trend 4: Personalization and enhanced recommendations
Based on past purchase history and browsing data, product suggestions (recommendations) tailored to each individual are evolving.
- Propose related products or set purchases
- Recommendation display that changes with each customer attribute
- Personalization via email and push notifications
👉 An experience that feels "prepared for you."will lead to re-purchase and fanning.
Trends in Success Stories
When we look at the success stories of domestic and international e-commerce brands, there is a common thread.
- D2C model that values brand experience
- Subscription e-commerce incorporating regular purchases
- A system to nurture fans through SNS and link them to purchases
- Data-driven personalized experience
👉 All cases have a "strategy and structure" and are continuously improving.
Summary: E-commerce site design that integrates strategy, design, and systems
What is important for EC in 2025,
- Focus on brand experience (D2C model)
- To create a system of continuous use (Subs EC)
- Linking to social networking sites and selling while developing a fan base.
- Delivering a personalized experience to each individual through personalization.
And these are not one-off introductions,To design by integrating strategy, design, and systemsis important.
We are committed to the desire of companies to "want to change,
Integrated support from strategic planning to site design, system development, and marketingWe will develop EC not as a “place to sell” but as a “mechanism to nurture brands”.