digital marketing- category -
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digital marketing
Relationship between Website Creation and Attracting Customers|Design that Links SEO, SNS, Advertising, and MEO
Why can't a website alone attract customers? There are many cases in which a website is created but - access does not increase, it does not lead to inquiries, or it is not utilized. This is due to the fact that the website alone is not attracting customers. Currently, the only way to attract customers is... -
digital marketing
Points to Review in Website Renewal|Improvement Approach without Failure
Why renewal does not change the website? There are cases where the website is not utilized even after renewal, such as ・Inquiries do not increase, access does not increase, and the website is not utilized after all. Many of the reasons for this are that the website has only "changed in appearance"... -
digital marketing
What is SEO-friendly website design? Key Points for Designing a Search-Resistant Website
Why are some sites strong in SEO and others weak? Even after creating a website, there are many cases in which the site does not appear in searches, does not increase access, and does not lead to inquiries. On the other hand, even in the same type of business, sites that are continually seen by searchers... -
digital marketing
How much does it cost to create a website? Breakdown and how to budget without making mistakes
Why do website production costs vary? When considering website production, many people feel that the cost ranges from tens of thousands of yen to several million yen. In fact, the cost varies depending on the client, such as cheap template type freelance production production companies, companies that support from strategic design... -
digital marketing
Behind the scenes of a successful website
When you look at the results page of a web production, the first thing you will see is the design. Of course, “beautiful,” “sophisticated," and "current style" are all important. However, what should be looked at in the actual results is not how good the design looks, but rather "what kind of thinking went into the design... -
digital marketing
Don't “build it and be done with it”|Design that considers strategy, operation, and improvement
Why do many websites peak on the day they are opened to the public? Immediately after a website is renewed, there is a temporary increase in the number of updates and communications due to the response from both inside and outside the company. After a few months, however, updates stop, the access status is no longer monitored, and the question becomes, “What was the purpose of the site after all?” What's the point of the site after all?. -
digital marketing
Successful Ondmedia Case Studies and Practices|Creating a system to connect SEO and strategy
Introduction: Why is owned media still a corporate weapon? Even today, when SNS and advertising have become mainstream, owned media (information sites and blogs operated by the company) are still an important weapon for companies. The reason is simple: it is an asset that can continue to attract customers over the long term. Short-term...
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