Influencer Marketing 2025｜How to Choose Successes and Strategies
Where Influencer Marketing is Now
With the spread of social networking,influencer marketinghas become an important promotional method for companies.
However, the year 2025 is not the time for "just getting introduced to famous people.
Companies are looking for,“Influencers as partners who can work together to create ”messages that generate empathy。
Not the number of followers,Trust, empathy, brand understandingis turning into a trend that is being evaluated.
Characteristics and use of macro/micro/nano influencers
There are three main types of influencers.
| type | feature | Examples of Application |
|---|---|---|
| macro-influencer | More than 100,000 followers. High spreading power. | When you want to raise awareness at once |
| micro-influencer | Thousands to tens of thousands of people. Strong in specific genres. | Appealing to niche areas and specialties |
| Nano Influencers | Hundreds to thousands. Local and real voices | Emphasis on empathy and local transmission |
👉 The important thing is to clarify "who you want to reach,Selecting by “compatibility” rather than scale.It is.
Latest Trend: Expanding Use of Nano-Influencers
One of the most popular trends for 2025 is,Utilization of nano-influencersIt is.
Although they have a small number of followers,Reliability and familiar realism in transmissionThe sympathetic response in the
For example, local café owners and professionals, whose daily transmissions generate empathy.
👉 Expanding the circle of trust" is at the heart of marketing in the future.The company is now in the process of
Success stories (domestic and international brands)
- Domestic Apparel Brands: Working with community-based nano-influencers to revitalize the community.
- Overseas Cosmetic BrandsThe fan base naturally expands through the transmission of experiences by micro-influencers.
- food company: User-generated content (UGC) is combined to form trusted word-of-mouth on social networking sites.
The common denominator is not "selling",Transmission emphasizing empathy, experience, and trustIt is.
Criteria for influencer selection: empathy rather than number of followers“
When choosing an influencer, it is dangerous to base your choice on the number of followers alone.
The emphasis now is on,
- Content of comments on the post (is there sympathy or trust)
- Compatibility with the brand (are the values close)
- Long-term relationships
👉 “Focusing on ”people over numbers" will lead to lasting brand value.
Measuring results and creating mechanisms (nurturing relationships rather than chasing numbers)
Of course, data analysis to understand effectiveness is important.
However, it is not just about clicks or temporary sales,Deeper brand understanding and repeat businessSuch as,
It is important to also incorporate indicators that look at "long-lasting relationships."
Summary: Building Trust through Strategy and Structuring
Influencer marketing in 2025 is evolving as follows
- Emphasize empathy and trust over the number of followers
- Utilize nano-influencers and UGC to create a natural spread
- Design ongoing dissemination with a strategy and structure, not a one-off.
We are committed to the company's desire to change,
Combining strategic design, design, DX, and marketing to create a system that generates empathySupport for the
👉 Influencer programs are not about “creating buzz” but about “building trust.
The accumulation of these efforts will shape the value of the brand in the future.