How to develop a Web marketing strategy｜What is the design that connects SEO, SNS, and advertising?
Reasons why attracting web customers is not working
Even if you are working on attracting web customers,
I'm doing SEO, but I'm not getting much response.
I'm updating my SNS, but it's not leading to any inquiries.
Hard to see the effect of advertising.
In many cases, this is the case.
Many of the causes are,
The measures are “disjointed”.
In the current web customer attraction,
SEO
SNS
Advertisement
Google Maps (MEO)
and so on, rather than considering them in isolation,
The key question is, "How do we connect?"
And one more important thing,
Why are the measures being taken?The first step is to organize the
Not just to increase access,
To deliver our company's values and thoughts to those who need them,
Web marketing strategies do exist.
What is a Web Marketing Strategy?
What is a Web marketing strategy?
How do we design the Web to attract and lead customers?"
The idea is to organize the
For example,
Who will it be delivered to?
Why do you want to deliver it?
Where is the influx coming from?
...where to direct them.
What is the end result?
We will organize the
Not merely to increase access,
Creating a flow of information that reaches the people who need it.is important.
Organize the roles of SEO, SNS, and advertising.
Each measure has a role to play.
SEO (search)
Reach the people who are looking for the information they need.
・ Attracting customers over the medium to long term
SNS
Expand awareness and interest
Convey the atmosphere and philosophy of the company and its services
advertisement
Gathering access in a short period of time
Directly reach out to the people you want to reach
Google Maps (MEO)
Reach people who are looking for it in the area.
Easy to lead to store visits and inquiries
Important,
Each of them should not be “stand-alone”.
SEO, SNS, advertising and MEO,
Not just implement,
What is it used to communicate?should be clarified.
Conduit design that makes the homepage a receptacle
Even if you are interested in SEO, SNS, advertising, MEO, etc,
The website side of the design needs to be organized,
They will be taken off in the middle of the process.
For example,
I can't find the information I need.
It is difficult to understand how to contact the company.
Information is not organized.
The company's approach and strengths are not communicated.
This is the state of the art.
Therefore, the website is,
It is important to design them as "receptacles."
...where he comes from.
What do you want to know?
Why choose our company?
How do you want us to act?
We will organize the leads while considering the following
KPI design that leads to inquiries
In Web Marketing,
It is also important to look at the numbers.
However,
Only look at the number of accesses.
Follow only the number of followers.
In a situation such as,
It is easy to lose sight of the original purpose.
For example,
Number of inquiries
Number of requests for information
Action via Google Maps
Inflows from social networking sites
Such as,
“What is the objective?”
After organizing the
It is important to identify the required numbers.
Numbers are not the objective,
Clues to confirm that your company's value is reaching the people who need itIt is.
Summary] “Overall design” is important, not just individual measures.
In attracting web customers,
SEO
SNS
Advertisement
MEO
In addition to individualized work such as the following,
It is important to think about "how to connect."
Further,
Why are the dissemination and measures being taken?by organizing,
This leads to Web marketing that fosters trust, not merely attracts customers.
Focus on the website,
By organizing the whole process,
It is easier to attract customers in a reasonable way.
About Consultation
Website development and web marketing strategies,
We can consult with you on organizing the current situation.
...SEO, SNS, and advertising are falling apart.
I want to organize the customer attraction line.
We want to think about how we should communicate our values and thoughts on the Web.
I want to make more use of the website.
Even in the case of,
We will make suggestions from organizing priorities according to the situation.