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Why is customer journey design important now? There are more and more opportunities for customers to interact with companies through SNS, Web advertising, real stores, and other means. However, many companies are not able to grasp "where did they find out about us, why did they buy our products, and how did they feel about them. The customer journey is the process of ...

Why Data Utilization is the Key to Business Improvement While the term DX (Digital Transformation) is spreading, not many companies have actually progressed to the point where they are "changing the workplace. One of the reasons for this is that data is not being utilized. Data is used to "visualize the current situation and...

Why is “Accompanying Support” attracting attention? Corporate "transformation" such as DX, business restructuring, and marketing improvement cannot be sustained by temporary measures alone. The reason why many projects fail to produce results is that even if a strategy is formulated, it cannot be implemented and established in the field. This is why attention is being paid to...

Why Marketing DX is Key to Corporate Growth In recent years, many companies have been focusing on "Marketing DX (Digital Transformation). This is due to the fact that customer behavior has become more diverse and data-driven decision making has become indispensable. The traditional experience...

Why is "design management" attracting attention now? The market is changing rapidly, and it is difficult to differentiate products and services alone. Under such circumstances, "design management" is attracting attention. Design management is not only the design of a company's appearance, but also the overall management of the company in the form of the company's ideas and values...

Where Influencer Marketing is Today With the proliferation of social networking sites, influencer marketing has become an important promotional technique for companies. However, the year 2025 is no longer the era of “just getting introduced by famous people. Companies are looking for "generating empathy...

Why is sustainable management required? Sustainable management is a concept of sustainable growth as a company while taking into consideration the environment and society, and is gaining increasing attention from consumers and investors as the SDGs (Sustainable Development Goals) spread around the world. In 2025, sustainable...

EC Market Trends and Changes in Consumer Behavior in 2025 In 2025, the EC market will expand further and consumer purchasing behavior will diversify. In addition to "just selling products," brand experience and post-purchase satisfaction are also becoming reasons for consumers to choose e-commerce sites. In other words, to increase sales on an e-commerce site, de...

Introduction: Why is CX attracting attention? CX is Customer Experience (CX). It refers not only to the "quality" of a product or service, but also to the entire customer experience from before buying to after using it. Nowadays, CX is being emphasized because 👉 Customers who have a good experience...

Introduction: Why is owned media still a corporate weapon? Even today, when SNS and advertising have become mainstream, owned media (information sites and blogs operated by the company) are still an important weapon for companies. The reason is simple: it is an asset that can continue to attract customers over the long term. Short-term...