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EC Market Trends and Changes in Consumer Behavior in 2025 In 2025, the EC market will expand further and consumer purchasing behavior will diversify. In addition to "just selling products," brand experience and post-purchase satisfaction are also becoming reasons for consumers to choose e-commerce sites. In other words, to increase sales on an e-commerce site, de...

Introduction: Why is CX attracting attention? CX is Customer Experience (CX). It refers not only to the "quality" of a product or service, but also to the entire customer experience from before buying to after using it. Nowadays, CX is being emphasized because 👉 Customers who have a good experience...

Introduction: Why is owned media still a corporate weapon? Even today, when SNS and advertising have become mainstream, owned media (information sites and blogs operated by the company) are still an important weapon for companies. The reason is simple: it is an asset that can continue to attract customers over the long term. Short-term...

Introduction: BtoB Market Changes and Buying Behavior Online In 2025, BtoB buying behavior is becoming increasingly online-centric. Prospective customers are gathering information through websites, documents, and social networking services, and making comparisons before meeting with salespeople. In other words, it is not enough to strengthen sales activities,...

Introduction: Why Generation Z's Buying Power Drives the Market Generation Z, born between the late 1990s and early 2010s, will have full purchasing power as working adults by 2025, and is attracting attention as a core segment of the consumer market. They are digital natives, and their purchasing behavior and values are very different from those of previous generations...

Introduction: Why the Subscription Model Generates Stable Revenue With the change in consumption style from "ownership to usage," the subscription (or "subscribe") model is spreading across a wide range of industries. The greatest strength of the subscription model is its ability to generate stable monthly revenues. In addition, long-term relationships with customers...

Introduction: The Impact of Generative AI on Business Management In 2025, generative AI is a familiar presence for many companies. It is rapidly spreading as a tool to support and streamline human tasks such as writing, data organization, and planning assistance. However, "introducing it will produce immediate results"...

Why SNS Marketing is Essential for SMEs SNS is now more than just a communication tool; it is an indispensable marketing channel for attracting, recruiting, branding, and nurturing customers. Especially for SMEs, it is a place where they can connect directly with customers while reducing advertising costs...

Why are more than 70% of DX implementations said to fail? Many companies are working on DX (Digital Transformation) implementations. However, research shows that more than 70% of DX implementations end in failure. The reasons for this are the following cases: Just implementing a tool...

Why Web Design Will Change in 2025 In 2025, web design is undergoing a major evolution: the spread of AI, the importance of mobile optimization, and the rise of Generation Z, the digital natives. These factors will change the way we design websites from "just a pretty site" to "a site that leads to revenue and trust...