Successful Ondmedia Case Studies and Practices｜Creating a system to connect SEO and strategy
Introduction: Why is owned media still a corporate weapon?
Even today, when social networking and advertising have become mainstream, owned media (information sites and blogs operated by the company) are still an important weapon for companies.
The reason is simple,Continue to attract customers over the long term as an asset to your companyFrom.
Unlike advertisements, which tend to yield short-term results, articles accumulate and continue to generate traffic from search.
「Onsite Media SEORaising awareness of "the importance of the "Mere Old Man" has produced results in a variety of areas, including BtoB companies, retail, and recruitment.
Successful Case 1: BtoB company directly linked to lead acquisition
For BtoB companies, we send out articles explaining industry issues and direct them to download white papers (explanatory materials).
As a result, a steady stream of prospective customers (leads) was acquired, leading to business negotiations.
👉 Search → Articles → Request Info → Business Meetings The key point is that we designed the flow of
Successful Case Study 2: Retailers Contributing to Increased EC Sales
The retailer focuses on product usage and lifestyle articles.
We increased sales by increasing search inflows through SEO and sending customers directly to the e-commerce site.
👉 Not just a product introduction,Useful information for daily lifeprovided, which led to purchases.
Successful Case Study 3: Companies with Successful Recruitment Branding
Launched on-demand media for recruiting purposes, and published employee interviews and working style features in articles.
By communicating "what kind of company we are," the number of applications increased and the quality of hiring improved.
👉 Cannot be communicated through the recruitment website alone.Corporate culture and valuesThe success of the project was due to the fact that it was able to appeal to the public.
Key to Success (1) Strategic Design and SEO Linkage
How to make owned media successful,Connecting Strategy and SEO.is essential.
- Who do you want to read it (target setting)?
- What keywords do you want to be searched for?
- Does the article lead to inquiries or employment?
👉 The first step is to "design strategically," not "just update articles."
Key to Success (2) Design and UX Optimization
Even if you have articles, if they are difficult to read, they will not produce results.
Behind the scenes of owned media,Design and UX (ease of use)There are
- Easy-to-read layout and font size
- Designed to be viewed comfortably on a smartphone
- Placement of leads (CTAs) to inquiries and requests for information
👉 Stress-free experience for userssupports the results.
Key to success (3) Integration with social networking sites and tools
Onsite media is not just about SEO,To work with social networking and marketing tools.The effect is spread by
- Spreading the article on social networking sites to attract new readers
- Linked to MA (Marketing Automation) to nurture leads
- Email distribution to encourage return visits and repeat business
👉 It is important to incorporate owned media as a "mechanism" rather than a "point".
Key to Success (4) Linkage with Google Maps and other media
Don't forget,Google Business Profile (Google Maps) and external mediaThe combination of the two.
- Maps and word-of-mouth are displayed in Google search results, leading directly to store visits and inquiries
- Industry portals and external media provide credibility endorsements
- Social networking sites create diffusion and empathy and provide an entry point to a new demographic.
👉 By linking other media around owned media, we can increase customer contact points and accelerate results.
Summary: Capitalize on owned media and combine it with other media
How to achieve results with owned media in 2025,
- Linking Strategy and SEO
- Optimize design and UX
- Integrate and structure with social networking sites and tools
- Combine with Google Business Profile and external media as well.
It is important to
We are sincerely committed to the company's desire to change,
Integrated support from strategy design to design, business improvement, system development, and marketingI will do so.
👉 We will not stop at simply sending out information, but will nurture owned media as an “asset” and maximize results by combining it with other media.