Relationship between Website Creation and Attracting Customers｜Design that Links SEO, SNS, Advertising, and MEO

Why can't we attract customers with our website alone?

Even if you build a website,

No increase in access to the site
I can't get through to you.
Not utilized

In many cases, it is felt that

This is due to the fact that the website alone is trying to attract customers.

The current customer base is,

Search (SEO)
SNS
Advertisement
Google Maps (MEO)

It is common to combine multiple points of contact, such as

The website is at the center of this process,
👉 “Role as a ”ReceiverIt has a

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Organize the roles of SEO, SNS, advertising, and MEO

Each measure has a role to play.

SEO (search)

Reach the people who are looking for the information they need.
・ Attracting customers in the mid- to long-term

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SNS

Expand awareness and interest
Convey the atmosphere of the company and its services.

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Advertisements

Gathering access in a short period of time
Delivering to a specific target audience

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Google Maps (MEO)

Reach people looking for services in the area
Easy to lead to store visits and inquiries

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Important,
👉 Do not consider each in isolation.It is.

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Site design to attract customers

The website is,
It is not the “end point” of a customer-attraction strategy, but a “relay point.

For example,

Find it by ... search (SEO)
...interest in social networking sites.
Access through advertising
Visit us on Google Maps

Afterwards,

Learn more
Compare
Consider making an inquiry

This creates a flow of

Therefore, the website is,
👉 Need to design for actionwill be.

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Lead design (inflow → action)

In a site that attracts customers,
The following flow is organized

∙ Where did they come from (SEO, SNS, advertising, MEO)
Which information to show
When to call for action

For example,

Present detailed information to those who come from SEO.
Provide a clear overview for those coming from social networking sites.
Make the appeal clear to those who came from the ad.
・Tell people who come from Google Maps about your credibility and basic information.

👉 It is important to design for each inflow pathway

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Example of production (example of concept)

For example,

Access but few inquiries
Google Maps is viewed, but the user leaves the site.

In cases such as,

Review of the lead lines
Organizing the order of information
Adjustment of button placement

by doing so,
It makes it easier for users to act.

Important,
👉 It is not a design but a "flow" design.

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Summary] Attracting customers is determined at the “design stage.

Attracting customers is,

SEO
SNS
Advertisement
MEO

as well as individually strengthened,
👉 To be designed as a whole process.is important.

Website development is at the heart of the project.

By organizing at the design stage,
It is easier to attract customers in a reasonable way.

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About Consultation

The website is not a stand-alone entity,
By designing in combination with SEO, SNS, advertising, Google maps, etc,
The whole process is easier to organize.

If,

The flow of customers is not well connected.
I don't know where to start.
I am wondering how to make the most of my current website.

If you are in a situation such as,
We can start by organizing the current situation.