What is Web Strategy? Design concepts to review when creating a website.

Why do we need a web strategy for website development?

Even if you create a website,

I can't get through to you.
Access, but little response.
Not linked to SNS or advertising

In many cases, this is the case.

Many of the causes are,
👉 The "web strategy" is not organized.

The website is,
It does not work just to create it.

... to whom do we turn?
What to tell them.
How do we take action?

by organizing,
Only then will the site be “utilized”.

---

What is a Web Strategy?

What is the Web Strategy?
Include website, SNS, SEO, advertising, etc,

👉 "How to leverage the Web"

The idea is to organize the

It is not simply a matter of designing the design,

What kind of people will we reach?
...from which point of contact it comes.
...where to direct them.

and design the overall flow of the project.

---

What is likely to happen on a site without a web strategy

If your web strategy is not organized,
The following conditions are likely to occur

Targets are vague.

Not sure who the site is for,
The content is blurred.

---

Conductors are not organized.

Easy for users to get lost,
Difficult to connect to inquiries

---

Not linked to SNS or advertising

Access, though,
Cannot be accepted on the site side.

---

No updates or improvements continue to be made.

The direction of the operation was not set,
Gradually become underutilized.

---

Important design points for web strategy

Target design

First, it is important to,

👉 "Who do we deliver it to?"

The first step is to clarify the

By getting the targets organized,

What to communicate
Design
Conduit

It also makes it easier to organize

---

Conduit design

On the website,

Where did you come from?
What are you looking at?
How to act

It is important to design the

SEO, SNS, advertising, Google Maps (MEO), etc,
Each inflow path should be considered.

---

SEO Design

It is also important to organize the structure based on the assumption that it will be searched.

Page Structure
Keyword design
Information organization

by doing so,
This leads to an easy state of being found by searches.

---

Conversion Design

What is conversion?

Inquiry
Request Information
Reservation

and other behaviors.

Therefore,

Where to put the buttons
In which order should the information be presented?

The design of the system is important.

---

Web strategy and the relationship between website development, SNS, and advertising

In the current web customer attraction,
Fewer and fewer cases are completed on the website alone.

For example,

SEO Search.
...interest in social networking sites.
Access through advertising
Visit us on Google Maps

Afterwards,
Check the website for details,
It leads to inquiries and consultations.

In other words,
👉 The website is the “central receptacle”.

Therefore,
Not only website production,

SEO
SNS
Advertisement
MEO

It is important to design the system to include the following

---

Summary] It is important to organize from the web strategy.

In website development,

Design
Function
Not only,

👉 "How to make the most of it"

It is important to organize the

By organizing a web strategy,

Target
Conduit
SEO
Flow of Attracting Customers

is easier to connect.

The result,
It leads to web utilization in a reasonable way.

---

About Consultation

About organizing website development and web strategy,
You can consult with us from checking the current status.

I don't know where to start.
...SEO, SNS, and advertising are falling apart.
I want to make more use of the website.

Even in the case of,
We will make suggestions from organizing priorities according to the situation.