Supporting the transformation through companion support｜Support system from strategy to on-site implementation
Why is “Accompanying Support” attracting attention?
Corporate "transformation" such as DX, operational reform, and marketing improvement will not continue with only temporary measures.
Many projects fail to produce results because,Even if a strategy is developed, it cannot be implemented and established in the field.From.
This is where the concept of "companionate support" is gaining attention.
Not simply to give advice,Organize issues from the same perspective and support implementation while allowing results to take root.。
This is the new form of support required in this day and age.
Difference between companion and one-off consulting
| Forms of Support | feature | continuity |
|---|---|---|
| One-off consulting | The main focus is on strategy and planning. After the proposal is made, the implementation is left to the company. | temporary |
| Accompanying Support | We work with you from strategy development to implementation and improvement. We support the client from strategy formulation to implementation and improvement. | Long-term and continuous |
In one-off support, the field may stop because they do not know how to proceed.
Accompanying support is,Accompanying the “moving” stage of the planTherefore, we can overcome execution barriers together.
Why corporate change is not taking hold
Behind the failure of transformation in many companies are the following challenges
- There is a discrepancy between the strategy established by management and the understanding and actions of the field.
- External consultants' proposals do not fit the actual situation on site
- The introduced systems and measures end up not being “used”.
👉 The "division between strategy and the field" is the biggest reason why change does not take root.
Three Elements of Successful Companion Support
- Integrated support from strategy to on-site implementation
We provide support not only through strategic planning, but also through implementation, operation, and improvement.
By working with the field, practical results are established. - Creating a “common language” of issues”
Management, frontline, and external supporters share the same perspective on issues.
We create a situation where people can transcend their positions and work toward the same goal. - Support that continues as a mechanism
Build a system to sustain change, rather than provide temporary support.
Design the system so that improvements continue to rotate even as people and systems change.
Practice: Integrated support for strategy, design, and systems
We support our clients from strategy development to implementation and retention.
- strategyClarify the purpose and direction of the project and organize issues
- designDesigning services, sites, and systems to be “used”.
- systemCreate an environment that supports: operations and data
- marketingContinuous dissemination and development of customer contacts
Not mere "advice",Entering into a company, thinking and working together。
In the process, we will work together to create a system that allows the field to run on its own.
Conclusion: Working with companies to realize their “desire to change
The essence of accompaniment support is not to instruct from the outside.
We must share the desire to change and continue to walk in the same direction.
- Connecting Strategy to the Field
- Supporting the field while making change take root
- Working together to build a system in which change can continue.
We combine strategy, design, DX and marketing,
We want to change the way we do business.Accompanying support realized on siteThe company is conducting the following activities.
👉 Change is not something to be supported, but something to be created together.
In the future, it is the "accompanying partner" that will support the growth of companies.