The Latest BtoB Marketing Strategy for 2025｜How to Achieve Results from Strategy to Structure
Introduction: Changes in the BtoB market and online purchasing behavior
In 2025, BtoB purchasing behavior will increasinglyonline-centricThe company is now in the process of
Before meeting with a sales person, prospective customers gather information through websites, documents, and social networking services to compare and consider.
In other words, it is not enough to strengthen sales activities,Create a “structure” that allows marketing and sales to work together, with strategy as the starting point.is essential.
We are sincerely committed to the company's desire to change,Strategy, design, business improvement, system development, marketingcombination,Accompaniment to support both management and the fieldto achieve results.
Strategy 1: Implement ABM (Account Based Marketing)
ABM is "a method of narrowing down the companies to be targeted and providing information and proposals tailored to those companies.
It is not a one-size-fits-all approach for a large number of people,“Concentrate on ”truly high-potential companiesCan be done.
👉 The point is,A system that allows sales and marketing to work togetherTo create a
We will develop content and proposal mechanisms tailored to the target company, based on the "strategy as the starting point," and give them a form that can be moved into action in the field.
Strategy 2: Improve efficiency using MA/CRM (to the extent possible)
Systems that support marketing and sales (MA = marketing automation, CRM = customer relationship management) are useful, though,You don't have to automate everything out of the blue.。
First, go small,
- Organize and centralize customer information
- Automate some of the most common emails and announcements.
It is sufficient to start with a range of
👉 We are not the implementation of the tool itself,Designing a system that can be used at your company's site.We value the
Strategy 3) Strengthen content marketing and SEO
BtoB prospective customers begin gathering information by first searching the Internet.
That's why,To transmit information that leads to solutions to issues and builds trust.is important.
- Articles explaining industry concerns
- Checklists and guide documents for implementation tips
- Easy-to-understand LP (dedicated page) that leads to inquiries and requests for information
👉 The point is not to write articles that will be searched,“Design a set of ”leads that lead to sales.It is.
We combine design and strategy,Transmission that is easy to understand and leads to resultsSupport for the
Success trends (domestic BtoB companies)
Many BtoB companies in Japan are achieving results.
- Concentrate on priority customers through ABM to increase the rate of business negotiations
- Improve CRM for efficient information sharing between sales and marketing.
- Stable acquisition of new leads through content dissemination
The common denominator is,Rather than a “one-time measure,” a "system that can be continued" was put in place with the strategy as the starting point.It is.
Summary: Consistent support from strategy to structuring
What is the key to BtoB marketing success in 2025?
- Clarify “who to deliver to” with ABM
- Incorporate tools and systems to the extent possible.
- Design content dissemination as a set of leads that lead to sales.
And most importantly,Consistently align from strategy to execution.It is.
We are committed to the company's desire to change,
Strategy x Design x DX x System Development x Marketing Combination of,Creating a mechanism for continued changeto accompany the
👉 Create a system and accumulate results, not a one-off measure. This is the BtoB marketing success formula for 2025.