Points to review when creating a website for a small or medium-sized company｜Web strategy to be pursued with a limited budget

Common challenges in web production for small and medium-sized companies

In website development for small and medium enterprises and small businesses,

... limited budget.
I don't know where to start.
No time for post-production operations.

The following are some of the most common challenges.

Therefore,

I want to do everything as cheaply as possible."
It is easy to think that,

Results,

Information is not organized.
... become an unused site.
No update and left unattended.

In many cases, this is not the case.

Because of the limited budget,
👉 “Organize ”what are your priorities?is important.

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Patterns of failure on a limited budget

In small business website development,
The following ways of proceeding are more likely to lead to failure.

. trying to do it all from the beginning.

SEO, SNS, advertising, systems, etc,
This is a case of trying to proceed with everything at the same time.

Results,
The whole thing can easily become half-baked.

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Focusing only on design

Even if you make it look good,

Who is the site aimed at?
What do you want to tell them?

if not organized,
The site is less likely to function.

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Not considering post-publication operations

Without the assumption of renewal and improvement,
gradually become underutilized.

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Priority thinking (what to do first)

In small business web production,
There is no need to aim for perfection from the beginning.

Important,

👉 "What should be our priority now?"

The first step is to organize the

For example,

First priority is to build trust.

Organize company information and services,
Create a safe state of inquiry.

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First, we need to set up an inquiry line.

Organize the necessary information and leads,
Make it easier to connect with a consultation

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First, connect with Google Maps and SNS.

Priority is given to attracting local customers and raising awareness.

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Like this,
It is important to think in terms of step-by-step preparation.

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Design approach to proceed with minimum cost

On a limited budget,

👉 Instead of “I'll do it all
👉 “Organize the necessary parts.”

It is important to

For example,

Create a structure that is easy to update.
...Make it easy to view on a smartphone
Organize inquiry leads

Just to get these basic areas in order,
The usability of the site will vary greatly.

Also,

SEO
SNS
Google Maps (MEO)

And so on,
Don't force it too wide,
It is important to start with a form that fits your company.

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Best practices (an example of a way of thinking)

For example,

We have a website, but we are not making use of it.
Difficult to connect to inquiries

In the case of,

Information organization
Conduit design
Review of smartphone support

and other priority improvements,
The role of the site will be clear.

Important,
Not a major rebuild,
👉 “To adjust from the necessary part.”

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Summary] “Don't do everything” strategy is important.

In small business website development,

Budget
Manpower
Operational Structure

In many cases, there is a limit to the

That's why,

👉 Not “do it all.”
👉 “Organize your priorities.”

It is important to

First, prepare the necessary parts first,
By making incremental improvements,
It leads to a reasonable use of the Web.

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About Consultation

Website development and review for small and medium-sized businesses,
We can consult with you on organizing the current situation.

I don't know what to prioritize with a limited budget.
I want to make use of my current website.
I want to organize it to include SEO, SNS, and Google Maps.

Even in the case of,
We will make suggestions from organizing priorities according to the situation.