Why creating a recruiting page makes it easier to apply for a job｜Recruitment Branding and Web Strategy
The Role of the Web in an Era of Difficulty in Recruitment
Many companies are facing the challenge of not being able to recruit people.
There are not many applications even though they are posted in the job media,
Even if they are hired, they leave the workforce quickly,
We often hear such voices.
This is due to changes in working styles and values.
Job seekers are not only looking for salary and conditions,
- What kind of company is it?
- What values are important to you?
- What kind of people work there?
The emphasis is on information such as the following.
Therefore, nowadays,
Websites are playing an increasingly important role in recruitment activities.
Common features of recruitment pages that do not attract applications
If your recruitment page is not working well, there are a few common problems.
Information is the same as the job posting
Only job descriptions and conditions are listed,
The company's appeal and values are not conveyed.
Job seekers want to know "what it is like to work here.
I can't see the atmosphere of the company.
He said there are not enough photos and stories,
It is difficult to imagine what kind of company they are.
As a result, the hurdles to apply are higher.
Difficult to understand the application process
I'm looking at the recruitment page though,
- Difficult to understand how to apply
- I can't find the apply button.
- Difficult to view on smart phones
In some cases, this does not lead to action because of the following reasons.
Concept of Recruitment Branding
In the production of employment pages,
Recruitment branding perspective is importantIt is.
What is recruitment branding?
This information is designed to make people feel "I want to work for this company."
For example,
- Company Philosophy
- Business Objectives
- Worker Values
By organizing these elements,
It reveals the personality of the company.
For job seekers,
It is important to consider not only the conditions, but also whether the company is one that you can identify with.
How to present company culture and vision (design design)
On the recruitment page, not only the text
Design for presentationwill also be important.
For example,
- Employee Interviews
- Workplace Photos
- Daily work flow
- Representative Message
With this kind of content,
The image of working becomes concrete.
The role of design,
It is to convey the company's atmosphere and values in an easy-to-understand manner.
Linkage with SNS and advertisements
The recruitment page is not a complete stand-alone product.
Currently,
- YouTube
- SNS Advertising
- job media
More and more companies are combining their recruiting activities with
The atmosphere of the company is communicated through social networking sites,
Give more information on the recruitment page.
in this wayLinking multiple points of contact.is important in the recruitment process.
Examples of Recruitment Page Production
The following review may be conducted in the production of the recruitment page
- Organize the company's strengths and values
- Publish employee interviews
- Make the application process easy to understand
- Make the structure easy to view on a smartphone.
With these improvements,
In some cases, it helps job seekers better understand and apply for jobs.
Important,
The most important thing is to “organize and convey” the appeal of the company.
Summary] What is a recruitment website created from a strategy?
The Careers page is more than just a job posting page.
- Communicate the company's values
- Delivering the Image of Work
- Prepare a lead-in to the application process.
With such a design,
Recruitment pages will be easier to function.
We, while organizing the thoughts and values of the company,
We assist in the production of recruitment pages and the design of web strategies.
👉 If you are considering creating or revamping a recruitment website,
Start by sorting out the role of your current recruitment page.