Don't “build it and be done with it”｜Design that considers strategy, operation, and improvement
Why Many Websites “Peak on the Day of Publication
Immediately after the website was redesigned,
There will be a temporary increase in updates and transmissions, with responses from both inside and outside the company.
But a few months later,
- The update stops.
- Stop looking at access status.
- What's the site for, after all?" becomes "What's the point of this site after all?
-There are many cases of people falling into these situations.
This is not uncommon,
The website is designed with the goal of "makingThis is due to the fact that
The problem with production that ends with making
There are common challenges in production with the goal of "going public for now.
- The configuration is not designed on the premise of operation.
- Difficult to update and limited staff in charge
- No connection to marketing initiatives
Results,
Websites become “just what they are.
👉 The problem is not lack of effort,
No "operation" envisioned at the initial design stage.It is.
What is operational site design?
A website that doesn't end up being built has the following perspectives built in from the beginning.
- Which information will be updated, by whom, and how often?
- Which pages do you want to grow?
- Can it be continued within the company without difficulty?
If only this place were organized,
Updating is not a "special task".Extension of daily operationswill be.
👉 What is designing for operation?
“The first step is to create the conditions that will allow you to continue.
Creating a structure that connects to marketing initiatives
A website is not a stand-alone entity.
- Leads from social networking sites and advertisements
- Linkage to owned media and articles
- Flow for inquiries and requests for information
He said these are disparate,
The site is not receptive to the measures that are put in place.
The site to be operated is,
Designed as a “receptacle” for marketing initiativesThe company has been
- Easy to add articles
- Easy to adjust leads
- We can improve by looking at the numbers.
Such a structure allows for continuous review.
Concept of a system that allows for continuous improvement
A website is not something that is created once and completed.
- Business phase changes
- Customer interest changes.
- Internal structure will also change.
That's why,
Design on the premise of "fixable" and "changeable.is important.
For a site that can continue to improve,
- Criteria.
- I see both numbers and sensations.
- There is a culture of small fixes.
There is a commonality between the two.
Case Studies of Continuing Support
In the website development we support,
We will proceed on the premise of post-production operation and improvement.
- Organize the strategy and clarify the role of the site
- Design a structure and operating rules that are easy to update.
- Reflect regularly and make adjustments as needed
The result,
- The site is less likely to be abandoned.
- Makes it easier to make decisions internally.
- Transmissions and improvements continue to come naturally.
This is a change that is occurring.
Important,
To make it a "form that can be continued" rather than a special measure.It is.
Summary] Websites should be designed on the premise that they will be nurtured.
The reason why websites are created but not utilized,
Not the quality of the production,Design ConceptThe following is located in the
- Is public disclosure the goal?
- Is it designed on the premise that it will be operated?
- Is there room for continued improvement?
Just be aware of these,
The role of the Web site will change dramatically.
We are committed to the desire of companies to "want to change,
We accompany our clients from strategy organization to production, operation, and improvement.
👉 Websites are not to be created, but to be nurtured.
Design that does not end after creation will be the basis of future website production.