StratelinX Inc.- Author -.
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ホームページ・SNS・Googleマップ・AI・DXは何から始める？中小企業のWeb施策を一本につなぐ方法
やるべきことが多すぎて、何から始めればいいか分からない ホームページを改善した方がいい。SNSも更新した方がいい。Googleマップの情報や口コミも整えた方がいい。これからはAIやDXにも取り組むべきだと言われる。経営者や担当者の方の中には、必要性を... -
The Real Reason You’re Not Getting Inquiries Despite Having a Website | 4 Steps to Optimize Value, Messaging, and User Flow
Simply having a website doesn’t lead to inquiries. “We have a website, but we hardly get any inquiries.” “People who learn about our company through referrals just check it out, but it doesn’t lead to new consultations.” There are quite a few companies facing these kinds of challenges. Inquiries... -
How Should You Define a Company’s Value? | Three Perspectives for Becoming a Company of Choice
Have you ever felt that “even though we’re a great company, we just can’t seem to get that message across”? “We’re confident in our products and services, but inquiries aren’t increasing,” or “We have years of accumulated expertise and experience, but we’re judged solely on price.” There are many business owners and managers who face these kinds of challenges... -
Why Don’t Websites Effectively Communicate Why Customers Should Choose You? | The Mindset Needed to Convey Your Company’s Value
Reasons Why Your Website Isn’t Getting Any Response: You’ve created a website, but inquiries aren’t increasing; you haven’t updated it in years; or it’s just become a company profile. Many companies face these kinds of challenges. In fact, among the companies that consult with us, there are those who say, “Our website...”. -
How Do You Become the Preferred Choice? | The Mindset You Need to Break Free from Price Competition
Why Do We Keep Being Compared? “We’re compared on price,” “We can’t convey what sets us apart from competitors,” “In the end, customers always go for the cheaper option.” Many companies share these concerns. Of course, price is one of the key factors in decision-making. However, if customers were truly choosing us based solely on price... -
Why Are Good Products and Services Not Chosen? | The Concept of Communicating a Company’s Value
Why Great Products Go Unchosen There are many companies out there that offer truly excellent products and services. Quite a few of them are dedicated to serving their customers, possess advanced technical skills and expertise, and work diligently day in and day out. However, not all of them... -
What Is a Web Branding Strategy? A Framework for Creating a Corporate Website That Stands Out
Why Websites Shape a Company’s Brand For many companies, the website is often the first point of contact. People who discover a company through search engines, social media, Google Maps, and other channels will typically visit the website first. At that moment, they want to know: • What kind of company it is • What it does... -
What Is Website Navigation Design? How to Create a Website That Generates Inquiries
Why You’re Getting Traffic but No Inquiries Many companies struggle with the fact that, despite having traffic to their website, they aren’t receiving inquiries, people aren’t requesting materials, and they aren’t being contacted for consultations. The cause of this isn’t just the design or the number of visitors, but also... 👉 “User flow...”. -
How to develop a Web marketing strategy｜What is the design that connects SEO, SNS, and advertising?
Reasons why web customer attraction does not work In many cases, even if you are working on attracting web customers, you may find yourself in the following situations: - You are doing SEO, but there is little response; - You are updating your SNS, but it does not lead to inquiries; - It is difficult to see the effect of your advertisements. Many of the reasons for this are due to the fact that the measures are not “... -
What is Web Strategy? Design concepts to review when creating a website.
Why is a web strategy necessary for website creation? There are many cases where a website is created, but it does not lead to inquiries, has access but little response, or is not linked to SNS or advertisements. The reason for this is often that the "web strategy" is not in place...