Reasons why corporate transformation is not progressing｜The real reasons why DX and organizational reforms fail.
Why Many Companies Say They Want to Change but Cannot
We want to move forward with DX."
I want to change the organization."
I want to make it a better company."
These words are heard in many companies.
But in fact,Transformation stops in the middle of the process, or is only a formality.In many cases.
It is not for lack of motivation or effort.
In many cases,The direction in which we are trying to change is not meshing with the way forward.This is due to the fact that
The reasons why corporate transformation fails are more structural.
Cause of Failure (1) Strategy and the field are separated.
Management understands the need for change.
On the other hand, the field "doesn't know why we are doing it now.
This condition is the most common challenge seen in corporate transformation.
- Strategies are in place, but they are not falling into the field operations.
- Policies are presented, but criteria are not shared.
- The workers feel like they are being “forced” to do something.
👉 Strategy is not translated into the language of the field.and change will not proceed.
Change is not "instruction",
Changing behavior through conviction and understanding.That is why.
Cause of failure (2) Introduction of tools has become an objective.
This is a common pattern in DX and business innovation situations.
- I put in a new system.
- The tools are in place.
- But it's not being used.
This is not the fault of the tool itself.
Introduced without a clear "why is it necessary?"This is a problem.
Essentially, tools and systems are
👉 The "means" to implement the strategy
It should be
When ends and means are reversed,
Change is at its "peak the moment it is introduced.
Cause of failure (3) No mechanism for continuous operation
Change is not done once and done.
But in many companies,
- Movement stops at the end of the project period.
- Not taken over when the person in charge changes.
- Improvement becomes a genus.
problems occur.
This is,Viewing change as an "event" or "project".This is due to the fact that
👉 Inherently, corporate transformation is
Only when integrated into daily operations does it take root.I will do so.
Concepts for promoting change
It is not special know-how that is needed to promote corporate transformation.
Important,
- Putting strategy into action on the ground.
- Use the tool as a means, not an end.
- To make it a form that does not end once and for all, but keeps on turning.
To that end,
A perspective that considers strategy, operations, design, DX, and marketing without dividing them.is essential.
We are,
More than "what to install."
Our focus is on "how can we continue to be used in the field?"
Summary: Change is a "mechanism" not a project.
The reason for the lack of corporate transformation,
It is not because of weak will or lack of ability.
In many cases,
Mechanisms to support change do not exist.only.
- Strategy is communicated to the field.
- The field can decide.
- Improvement continues naturally
Creating such a state is the essence of corporate transformation.
We are sincerely committed to the company's desire to change,
Connecting from strategy to field executionAccompanying SupportThrough,
Together, we will create a “state of continuous change.
👉 Change is not a one-time challenge.
It is to be nurtured as a "system" that takes root in the organization.