Don't Fail in DX Implementation! 3 Success Points for SMEs to Keep in Mind
Why are more than 70% of DX implementations said to fail?
Many companies areDX (Digital Transformation) IntroductionWe are working on
However, according to the survey More than 70% failIt is said to have ended up in
The reasons for this are the following cases
- Just because a tool is introduced, the operation does not take root.
- Large temperature difference between management and the field
- Limiting DX to "efficiency".
In other words, for DX to be successful, it must be "Strategy x Human Resources x ToolsThe three of the following must be balanced.
Point 1: The goal is not "business improvement" but "profit model reform.
If the goal of DX is "efficiency improvement," the effect of implementation will be limited.
Common failures
- Be content with just going paperless.
- Just putting the meeting online makes me think "DX is done".
This is mere digitization.
👉 Secrets of Successis to have a "perspective to change the revenue model.
- Generate new revenue streams
- Transforming the Customer Experience
- Utilize data to directly link to increased sales
Point 2: Establish a “promotion leader” who connects the field and management.
DX fails both top-down and bottom-up.
It is essential to have a "promotion leader" who bridges the gap between the two.
Role of the Promotion Leader
- Communicate DX objectives to employees
- Provide feedback to management on issues in the field
- Coordination role to facilitate tool implementation and process reform
👉 Especially in small and medium-sized enterprises, it is effective to place the "right-hand man of management" position in the DX leader.
Point 3: Implement tools in combination with "process redesign
Tool implementation is critical to DX success.
By utilizing cloud services and AI tools, significant efficiency gains and new value creation can be achieved.
It should be noted, however, that "DX will not progress even if only tools are introduced.
Common failures
- Expensive tools were introduced, but the existing inefficient workflow was simply converted to digital format.
- Employees were unable to use it and it became a formality.
Things to be aware of for success
- Redesign business processes" before introducing tools
- Provide employee training and support until retention
- Choose the right tool for your company's stage of growth
👉 Tools are only a "means".
Successful implementation is a combination of correct process redesign and human resource development.It is.
Summary: Start small, grow big DX strategy
To avoid failure in DX implementation, be aware of the following three points.
- The goal is not "business improvement" but "profit model reform.
- Establish a promotion leader to connect the field and management
- Tool implementation should be done in combination with "process redesign
And,Strategies to start with small improvements and grow incrementallyis the shortcut to success.