Lodge Iwakura Yamato: Website Redesign and Operational Infrastructure Setup
Comprehensive support for website redesign, improving customer acquisition through Google Maps, and implementing Google Workspace
In conjunction with the website redesign for “Lodge Iwakura Yamato” in Katashina Village, Gunma Prefecture, we assisted with the overall optimization of their web environment, including adjustments to the site’s navigation, SEO measures, server migration, implementation of Google Workspace, and MEO measures.
On the website, we organized information on accommodations, lunch, rentals, group retreats, and other services, and restructured the site to ensure visitors can easily navigate to the pages they’re looking for, as well as to the booking and inquiry sections. We’ve also revised the content and navigation paths on each page to clearly convey the facility’s features and how to use each service, even to first-time visitors.
During the migration from the old site, we set up redirects for each page to preserve as much of the existing SEO ranking as possible. We also reviewed page titles, meta descriptions, and site structure, and made adjustments to ensure they would drive search traffic after the redesign.
In addition, we assist with server migration and the implementation of Google Workspace, and set up the operational environment, including email with a custom domain. We also review the registration information and content listed on Google Business Profile to ensure that facilities are easy to find via Google Search and Google Maps.
By comprehensively optimizing not only the website but also search engine optimization, servers, email, and Google Maps, we have built a web environment that effectively converts search traffic into reservations and inquiries.
(technical) specification
[Type] Accommodation Website / Service Site
[Objectives] Website redesign support / Adjustment of site navigation and display / SEO measures / Redirect setup from the old site / Server migration / Google Workspace implementation / MEO measures
Customer Profile
Accommodation Management / Lunch Service / Ski and Snowboard Equipment Rental / Group and Sports Training Camp Accommodations
Related Productions
Voice
Customer Testimonials
Lodge Iwakura Yamato, LLC
Ms. Mari Umezawa
During the redesign of our website, Mr. Suzuki provided us with extensive support—from migrating the site and configuring various settings to its future operation. He didn’t just move the website; he carefully reviewed every detail—from the site’s structure and presentation to SEO strategies and web analytics—and offered specific recommendations tailored to our inn, which was incredibly reassuring.
I especially appreciated the prompt and courteous service. Whenever I had questions or encountered difficulties, they immediately looked into the situation and, without using complicated technical jargon, explained in simple terms exactly what I needed to do. I believe it was thanks to Mr. Suzuki’s support that I was able to launch and manage my website with complete peace of mind.
They also helped us enhance our Google Profile. Since our hotel’s location right in front of the ski resort is a major strength, initiatives to make it easier for people to find us through Google Search and Maps are a perfect fit for us, and this is an area we plan to focus on even more in the future.
Going forward, we plan to continue relying on your support regarding our reservation and payment systems.
It’s not just about building a website and calling it a day; the fact that Mr. Suzuki works with us to figure out “how we’ll make the most of it going forward” is the main reason I’m so glad I chose him. He’s someone I can rely on, and I look forward to continuing to consult with him for many years to come.