POP Design Production for the Buffet Corner at JUMBO STEAK HAN’S

Head to the buffet area, where it's easy to choose and your meal will be even more enjoyable

We created POP designs for the in-store buffet areas at several JUMBO STEAK HAN’S locations throughout Okinawa Prefecture.

This time, we created POP displays showcasing a variety of menu items, including salads, dressings, drinks, garlic rice, soups, and curries.A consistent design to facilitate implementation across multiple locationsWhile taking these factors into account, we tailor our offerings to each menu item and usage scenarioI created a total of 74 pieces.。

Even at the buffet area, where a wide variety of dishes are displayed, we design the layout by prominently featuring the dish names and combining them with food photos, illustrations, and colors that match the menu—so that customers can tell at a glance what each dish is and enjoy the time spent choosing their meal.

In addition, we included a brief description for each menu item to highlight its appeal, and for some items—such as curry—we provided descriptions that convey their unique characteristics and flavors. Rather than simply listing the dish names, we focused on presenting them in a way that makes people want to try them.

Choose colors to match the image of the dish—green for vegetables, orange for drinks, and brown or green for curry, for example.We ensure that the overall design style of our point-of-purchase (POP) materials is consistent so that we can maintain a unified brand image even though the installation environments vary from store to store.

Also,Supports four languages: Japanese, English, Traditional Chinese, and Korean.We’ve designed our menu so that both domestic and international visitors to Okinawa can easily understand what’s on offer.

Not only is the POP easy to read on its own, but even when used across multiple stores,We created the design with a consistent style to ensure a cohesive look.。

(technical) specification

[Type] In-Store POP Design(Buffet Corner / Salad / Dressing / Beverages / Rice / Soup / Curry)
[Purpose] Menu guidance / Improved visibility / Multilingual support / In-store ambiance / Consistent design
[Supported Languages] Japanese / English / Traditional Chinese / Korean

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Customer Profile

JUMBO STEAK HAN’S is a steakhouse chain with multiple locations throughout Okinawa Prefecture, including Naha, Chatan, Kitanakagusuku, Nago, and Ishigaki.
We operate restaurants in areas frequented by both local customers and many tourists, such as Kokusai Street, American Village, and Okinawa Rycom. With a wide variety of menu items, including hearty steaks, we are beloved by many customers both within and outside Okinawa Prefecture.

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